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Why We Partnered With…

Our point of view on specific sectors and themes and why we believe our insurgent brands are best placed to win.

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Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation
June 24, 2025

Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation

Aire is redefining how incontinence care is designed and delivered to Asia’s aging population, and it's working. DSG Consumer Partners backed Aire in early 2024 because of founder, Nivedita Venkatesh, and her personal mission to provide dignified, effective, and affordable incontinence care to our seniors. In the last 12 months, we have witnessed Nivedita (Niv, for short) turn an overlooked category into a fast-growing consumer brand that resonates with Singapore's seniors and caregivers.

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Health & Wellness
Why we partnered with KILRR: Spicing Up the Game
April 21, 2025

Why we partnered with KILRR: Spicing Up the Game

At DSG Consumer Partners, we believe iconic brands are born when relentless product passion meets bold thinking. KILRR embodies this spirit — with a founder who’s obsessed with flavour and a brand that brings a brave take to non-vegetarian cooking. India’s ₹80,000 crore spice market is massive – but also sleepy. Large brands dominate the shelves with little innovation. Most products are made for everything… and therefore, excel at nothing.

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Convenience
Healthy Living
Food
Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman
March 25, 2025

Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman

We joined forces with sister duo, Mili and Maya Kale, back in 2022. At a time of unlimited technological, medical and social breakthroughs, it came as a shock that Asia's burgeoning vitamin & dietary supplement market was still as opaque as it was in the 20th century. It did not matter if you visited countless medical practitioners or sought out the famous Dr. Google - finding the right supplements for you was difficult, confusing and time consuming. To make matters worse, there were no brands which could specifically address the many health-related challenges faced by women. That's why we partnered with Moom, whose mission is to make expert-backed, 100% natural supplements simple and accessible for the modern Asian woman. It has been two years since and we are now proud and delighted to announce that we are doubling down on our conviction in Mili, Maya and Moom.

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Looking & Feeling Good
Healthy Living
Convenience
Health & Wellness
Why We Doubled Down on Our Partnership with Blood: Championing Comfort and Confidence in the Femcare Revolution
February 10, 2025

Why We Doubled Down on Our Partnership with Blood: Championing Comfort and Confidence in the Femcare Revolution

At DSG Consumer Partners, we are driven by a passion for supporting brands that are not just commercially successful but also deeply connected with their consumers to make a real difference in their lives. Blood embodies this perfectly. When we first joined hands with Peck and Caleb in March 2023, we knew they were onto something big—transforming the period care experience for Southeast Asian women. And guess what? They've blown us away!

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Looking & Feeling Good
Healthy Living
Sustainability
Beauty & Personal Care
Building India’s Most Loved Highly Effective yet Gentle Skincare Brand – Why We Partnered with Deconstruct
January 22, 2025

Building India’s Most Loved Highly Effective yet Gentle Skincare Brand – Why We Partnered with Deconstruct

Founded by Malini Adapureddy in March 2021, Deconstruct was born out of a mission to simplify skincare for consumers.

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Looking & Feeling Good
Beauty & Personal Care
Making Every Indian Kitchen Healthy & Safe– Why We Partnered with Indus Valley
January 14, 2025

Making Every Indian Kitchen Healthy & Safe– Why We Partnered with Indus Valley

Over the past three years, we have had the incredible opportunity to work with Jagadeesh and Madhumitha on their bold mission to make 100 million Indian kitchens healthier and safer. Since our investment in 2021, Indus Valley Cookware has skyrocketed with over 4x growth, all while maintaining an exceptional capital efficiency of nearly 5x.‍ We’re absolutely thrilled to supercharge our partnership with Indus Valley Cookware!

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