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Why We Partnered With…

Our point of view on specific sectors and themes and why we believe our insurgent brands are best placed to win.

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Why We Partnered with BeFit: Democratizing Fitness in the Philippines
February 12, 2026

Why We Partnered with BeFit: Democratizing Fitness in the Philippines

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Looking & Feeling Good
Healthy Living & Longevity
Unorganized to Organized
Health & Wellness
Why We Doubled Down on Our Partnership with SATURDAYS: A Clear Vision for the Future of Southeast Asian Eyewear
February 4, 2026

Why We Doubled Down on Our Partnership with SATURDAYS: A Clear Vision for the Future of Southeast Asian Eyewear

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Healthy Living & Longevity
Looking & Feeling Good
Premiumization
Quick & Convenient
Unorganized to Organized
Apparel & Accesories
Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists
January 14, 2026

Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists

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Experiential Living
Unorganized to Organized
Leisure & Hospitality
Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist
January 13, 2026

Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

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Looking & Feeling Good
Premiumization
Beauty & Personal Care
Why We Partnered with Hunger Inc: Reinventing Indian Indulgence
October 13, 2025

Why We Partnered with Hunger Inc: Reinventing Indian Indulgence

What began with The Bombay Canteen has grown into a house of culturally rooted, beloved brands - O Pedro, Veronica's, Papa's (named to TIME's World's Greatest Places 2025), and Bombay Sweet Shop. Each pairs craft with storytelling to create outsize consumer love. We have known this team since day zero. We've hosted DSGCP founder events at their venues and watched them compound trust, taste, and execution.

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Experiential Living
Premiumization
Food
Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation
June 24, 2025

Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation

Aire is redefining how incontinence care is designed and delivered to Asia’s aging population, and it's working. DSG Consumer Partners backed Aire in early 2024 because of founder, Nivedita Venkatesh, and her personal mission to provide dignified, effective, and affordable incontinence care to our seniors. In the last 12 months, we have witnessed Nivedita (Niv, for short) turn an overlooked category into a fast-growing consumer brand that resonates with Singapore's seniors and caregivers.

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Health & Wellness
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