India & Southeast Asia’s first
consumer-focused venture capital fund
We started in 2012 with our eyes set on consumer brands because we believe that they need a differentiated approach to investing and business building. The need was patient capital with a strong focus on brand and business fundamentals.
- Art of The Possible
- Founder-first Approach
- First Principles Thinking
- Long-term Focus
We became the first venture capital firm to have ‘consumer’ in our name. Over the past 10+ years, we have proudly partnered and backed 80+ brands. We are excited to partner with world-class founders and help grow the Asian consumer ecosystem by leveraging our experience, knowledge and network.
“When I started travelling to India regularly in 2000, many institutional VCs were looking at the tech space. It was competitive and crowded. At this time, I also met entrepreneurs building more traditional consumer brands but they were clearly underserved. Banks didn't lend to startups, private equity invested in larger businesses and VCs were focused on technology. Meanwhile, as per capita GDP grew, it was clear that the Indian consumer would have more to spend on discretionary items.
In 2004, I made the initial investment in Sula Vineyards from the first fund I founded. I have focused on consumer brands ever since. DSGCP was set up in 2012 to build an institutional platform focused only on this one theme, partnering with founders of brands built for the next generation consumers in India and Southeast Asia. Data and research helps us understand themes and trends that will drive consumer behaviour in the long term.”
Day 1 Partners
We prefer to be the first institutional partner investing up to $5M. No stage is too early for us, we often back founders pre-incorporation
Themes, Not Categories
We back brands playing on long-term consumer themes even if today’s TAM might seem small.
Building Brands Brick By Brick
There is no cookie-cutter approach. We build our playbook brand by brand.
We think and act long-term to build enduring brands.
A strong brand and a solid business are the foundation we build on.
Brands can be scaled without raising a lot of capital.
Insurgent brands should be built sustainably
- We have a positive sum view of the world.
- Relationships are as important as returns.
- We do our best to drive every investment to a meaningful outcome for the founder.
- We prioritise creating a win-win for the company, our founders, and the fund.
- We back brands that make an impact on the lives of customers and the planet.
- We strive to be learning machines.
- We are unafraid to be alone.
- We invest in themes, not categories.
Partners through thick and thin
We are not just everyday investors. We roll up our sleeves as partners, builders, enablers, and even that 1 am SOS call for our founders. Our offering isn’t capital, that is just the starting point.
A team that is obsessed with building world-class insurgent brands
Access to the a global consumer ecosystem – DSGCP’s network of founders, advisors and partners
Support in achieving product-market fit through strategic guidance, country and industry expertise
Expert guidance in the art of branding, consumer insights and marketing
Big (and small) support across strategy, operations, talent and organization, cash flow management, and driving capital efficiency