DSG Consumer Partners

Committed Partners to Insurgent Consumer Brands since 2012

We have backed 100+ bold founders, building 80+ insurgents brands in India and Southeast Asia.

Who we are
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Go Zero

Building a Category-Defining Better-For-You Ice Cream Brand

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Pick Up Coffee

Building Philippines leading new age coffee brand

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Blood

The Opportunity to Revolutionize the Period Experience for Modern Southeast Asian Women

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Our philosophy is what sets us apart. We build insurgent consumer brands. We know what it takes and we have done it time and time again. It’s all about building BRICK by BRICK.

Our philosophy

Our Portfolio of

Category-Defining Brands
Trend-Setting Brands
Consumer-Loved Brands
Insurgent Brands
Category-Defining Brands
Meet our brands

Hear from the brightest minds across the world about the power of building insurgent consumer brands, brick by brick.

The Go Colors Story: Building a Category Defining Women's Bottomwear Brand

The Go Colors Story: Building a Category Defining Women's Bottomwear Brand

We're excited to host Gautam Saraogi in the 12th session of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

Play
Creativity & Innovation – The Fuel to $100M+ Businesses

Creativity & Innovation – The Fuel to $100M+ Businesses

We had the privilege of hosting serial entrepreneur and consumer products whiz Eric Ryan on our talk series, #BRICKbyBRICK, for a session on Creativity & Innovation: The Fuel to $100 Million Businesses.'

Play
The Atomberg Story– Lessons in Brand Building on First Principles

The Atomberg Story– Lessons in Brand Building on First Principles

We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of BRICK by BRICK: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

Play
The Go Colors Story: Building a Category Defining Women's Bottomwear Brand

The Go Colors Story: Building a Category Defining Women's Bottomwear Brand

We're excited to host Gautam Saraogi in the 12th session of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

Play
Creativity & Innovation – The Fuel to $100M+ Businesses

Creativity & Innovation – The Fuel to $100M+ Businesses

We had the privilege of hosting serial entrepreneur and consumer products whiz Eric Ryan on our talk series, #BRICKbyBRICK, for a session on Creativity & Innovation: The Fuel to $100 Million Businesses.'

Play
The Atomberg Story– Lessons in Brand Building on First Principles

The Atomberg Story– Lessons in Brand Building on First Principles

We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of BRICK by BRICK: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

Play
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Knowledge is for sharing.

We aspire to be learning machines and we want you to learn with us. That’s why we harness our knowledge of successful consumer brands to give back to the consumer ecosystem.

Game Changers: The Insurgent Consumer Brands Playbook

Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

Read
Southeast Asia, it is time to hit the gym.

Southeast Asia, it is time to hit the gym.

Who doesn't want washboard abs and to look great in a bikini? 'Fitness' is a broad term and includes everyone from the Arnold Schwarzenegger wannabe to the midlife crisis weekend warrior, to the spinach-eating spin class goer, to the ultra-marathon runner. For some, the goal is to get a six-pack. For others, it is a means to live longer and better. However, every fitness enthusiast is united by a common aspiration - the desire to become better than they currently are. No matter the method-- weights, HIIT, Pilates, or running, we all have the desire to be in shape. The number of gyms and fitness centers is growing rapidly, as more and more people aspire to reach their fitness goals. In this modern day and age, it is difficult to walk the streets without finding gyms and fitness studios everywhere. They've sprouted like mushrooms and have proliferated widely.

Read
Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

When generative AI came to the scene, I was initially sceptical. But as I saw the adoption rates of ChatGPT, amassing 100 million users in just 2 months (the fa

Read
Game Changers: The Insurgent Consumer Brands Playbook

Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

Read
Southeast Asia, it is time to hit the gym.

Southeast Asia, it is time to hit the gym.

Who doesn't want washboard abs and to look great in a bikini? 'Fitness' is a broad term and includes everyone from the Arnold Schwarzenegger wannabe to the midlife crisis weekend warrior, to the spinach-eating spin class goer, to the ultra-marathon runner. For some, the goal is to get a six-pack. For others, it is a means to live longer and better. However, every fitness enthusiast is united by a common aspiration - the desire to become better than they currently are. No matter the method-- weights, HIIT, Pilates, or running, we all have the desire to be in shape. The number of gyms and fitness centers is growing rapidly, as more and more people aspire to reach their fitness goals. In this modern day and age, it is difficult to walk the streets without finding gyms and fitness studios everywhere. They've sprouted like mushrooms and have proliferated widely.

Read
Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

When generative AI came to the scene, I was initially sceptical. But as I saw the adoption rates of ChatGPT, amassing 100 million users in just 2 months (the fa

Read
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Our Team is Yours

We roll up our sleeves as partners, builders, enablers, and even that 1 am SOS call for our founders. Our offering isn’t capital, that is just the starting point.

Meet the Team
Deepak Shahdadpuri
Deepak Shahdadpuri
Managing Director & Founder
Hariharan Premkumar
Hariharan Premkumar
Managing Director & Head of India
Sameer Mehta
Sameer Mehta
Investment Director & Head of Southeast Asia
Deepak Shahdadpuri
Deepak Shahdadpuri
Managing Director & Founder
Hariharan Premkumar
Hariharan Premkumar
Managing Director & Head of India
Sameer Mehta
Sameer Mehta
Investment Director & Head of Southeast Asia

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