Brands

Meet The Next Generation
of Insurgent Brands

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SaladStop
SaladStop

The first and largest healthy food chain in Asia.

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Looking & Feeling Good
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Healthy Living & Longevity
Better for You, Better for the Planet

The Desbaillets family came together with a shared dream - a more conscious way of eating that is truly GOOD. Introducing SaladStop! founded in 2009 with the aim of bringing a new dimension to salads and a new approach to fast food. Today it is the first and largest healthy food chain in Asia with products that include signature salads, wraps and grain bowls and outlets in Singapore, Philippines, Hong Kong, Indonesia, Thailand, Korea and Vietnam.

The group has also launched two new brand concepts, Heybo, which offers wholesome warm bowls which are focused on local Asian inspired flavors and Wooshi, which is a DIY sushi rolls and poke bowls concept.

Saraf Foods
Saraf Foods

Global supplier of high quality freeze dried ingredients.

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Quick & Convenient

Saraf Foods is an ISO 22000:2005 certified company manufacturing freeze dried fruits, vegetables, lentils and herbs. It sells its products to institutional clients including food manufacturers in India and overseas. Current clients include Unilever, Nestle, Paradise Fruits Germany, Freeze Dried Ingredients, Avalon and Worlee.

In November 2022, Saraf Foods was acquired by Roha Dyechem, a leading food colour ingredients company.

Saturdays
Saturdays

Stylish, high quality and affordable Indonesian eyewear brand.

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Looking & Feeling Good
Healthy Living & Longevity
Premiumization
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Better for You, Better for the Planet

SATURDAYS was founded in Indonesia by Andrew Kandolha and Rama Suparta in 2016 as an DTC lifestyle eyewear brand. Their mission is to solve vision impairment problems in Indonesia through tech-enabled omnichannel approaches and opening more lifestyle stores in more cities in Indonesia. Their eyewear products are made with high quality materials like Italian eco-friendly acetate and ultra-lightweight Japanese titanium and come in various trendy designs and shapes that suit Asian faces.

Secret Alchemist
Secret Alchemist

Clean Fragrance Brand

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Looking & Feeling Good
Premiumization

Secret Alchemist makes clean, botanical perfumes that blend fine fragrance with aromatherapy. They use pure essential oils instead of harsh chemicals to create skin-safe, vegan scents designed to help you feel as good as you smell.

Shikho
Shikho

Revolutionising learning for 50 million learners in Bangladesh by merging urban-rural gaps with global recognition.

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Premiumization
Better for You, Better for the Planet

Shikho has emerged as a transformative force in the education technology sector in Bangladesh. Within a mere two years, it has captivated over 2.5 million monthly students, with its innovative app-first platform bridging the urban-rural divide across all 64 districts. Shikho's offerings, ranging from live interactive classes to animated video lessons covering the SSC and HSC curriculum, have not only revolutionized digital learning but also garnered international acclaim. With an app witnessing a million+ downloads and an award-winning integrated marketing campaign under its belt, Shikho's commitment to fostering a robust learning environment is unparalleled.

Behind this success is a dynamic team that has grown exponentially to over 350 members, making Shikho the first company in Bangladesh to scale a purpose-built education technology venture. Their expertise spans diverse departments, from Product and Engineering to Strategy and Analytics. This cohesive unit, fueled by a record-breaking $6.5 million USD in international funding, has cemented Shikho's reputation on a global scale, evident from accolades such as inclusion in the "Forbes Asia 100 to Watch List" in 2022 and with their founder and CEO, Shahir Chowdhury, being selected as one of Bloomberg's Class of 2023 New Economy Catalysts for his efforts in democratising the Bangladeshi education system.

Simplee
Simplee

Innovative plant based drinks that are worth reading the label for.

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Healthy Living & Longevity
Quick & Convenient

Simplee is brought to you by two friends, Alex and Ray, who discovered the beneficial properties of aloe vera on a trip to Asia. They became instantly hooked after drinking aloe vera everyday and noticing the soothing and hydrating facets for their digestion, skin, and immunity.

Simplee is all about digestive wellness with a growing range of products made with Aloe, CBD, ginger. All products are plant based, low in sugar and 100% natural

Sleepy Owl
Sleepy Owl

Cafe style coffee made simple, sourced directly from Indian farmers.

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Quick & Convenient
Better for You, Better for the Planet

Started by three friends who recognised the gap in the market - the need for good quality coffee at home, made with minimal effort, Sleepy Owl’s vision is to disrupt the at-home coffee industry in India, and give all the customers easy access to the best quality coffee.

From Premium Instant Coffee to classic Cold Brew Packs, Sleepy Owl constantly innovating and redefining the coffee drinking experience. In 2016, they became the first to introduce India to the concept of Cold Brew Coffee, and have been a proud pioneer in this space.

Today, Sleepy Owl stands over 5 years strong with a vast product portfolio that includes cold brew packs, hot brew bags, ready-to-drink cold brew bottles, ground coffee, premium instant coffee, premium cold coffee, and a range of merchandise.

SleepyCat
SleepyCat

An online sleep solutions brand committed to simplifying the joy of rest through innovative products.

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New Family Unit
Looking & Feeling Good

SleepyCat is an online sleep solutions company committed to delivering the joy of rest in each of our products, so you'll love coming home to them. They're reimagining the way India sleeps and rests, through our product innovations – rooted in the science of sleep. Established in 2017, SleepyCat is the pioneer of delivering mattresses-in-a-box in India. They’re proudly made in India and are creating for consumers who are invested in their sleep well being.

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