Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists

Why We Partnered With SATURDAYS: Bringing a New Vision to the Southeast Asian Eyewear Market

Anyone who wears glasses knows the pain points of buying a pair all too well. First, glasses are expensive. Breaking a pair is a big hit to the pocketbook, and many wearers stick with frames they don’t necessarily like anymore because they can’t justify a new pair every year or two as fashion changes.