At DSG Consumer Partners, we are building a different type of venture capital firm. We believe brands take time to scale, and we need to be patient and build them BRICK by BRICK. This means building a team that understands our unique culture and method of company building, one that requires a mentor-apprentice model and growing talent from within. It is with pride that today we announce two promotions that demonstrate the product of our apprenticeship model.
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We are promoting Pooja Shirali to Investment Director and Aditya Gogri to Vice President.

Pooja Shirali has risen from Analyst-intern to Investment Director in 8 years. That arc is rare. She embodies what we want to see in our team: an insatiable passion for consumer, complete ownership, high agency, and SPEED. Pooja has excelled across every dimension of the firm: sourcing, transaction management, portfolio support, and firm leadership. She has become a trusted confidant to our founders, and that trust is earned, not given.

Aditya Gogri joined us 4 years ago with a strong grounding in consumer, having worked across investment banking and equity research. His obsession with brands and consumer behaviour has made him a sharp and intuitive investor. He spots ideas others miss. He wins the trust of founders and builds rapport quickly. And if you have spent any time with Aditya, you know he also makes the room more fun, which, in this business, matters more than people admit.

Join us in celebrating their well-deserved promotions as we continue backing insurgent consumer brands, Brick By Brick.

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