Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Why We Partnered With Colourette Cosmetics: A Story of Inclusivity and Innovation in the Filipino Beauty Market

We are thrilled to announce our investment in Colourette, a dynamic and proud Filipino beauty and skincare brand in the Philippines. Since entering onto the scene in 2015 when it was founded by Nina Ellaine Dizon, Colourette has been painting the Philippines with its spectrum of shades, becoming a homegrown hero in the Filipino beauty arena.

Why We Doubled Down on Our Partnership with SATURDAYS: A Clear Vision for the Future of Southeast Asian Eyewear