Why We Partnered with Protocol: Making Preventive Care Proactive, Personal, and Grounded in Real Clinical Data

Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation

Aire is redefining how incontinence care is designed and delivered to Asia’s aging population, and it's working. DSG Consumer Partners backed Aire in early 2024 because of founder, Nivedita Venkatesh, and her personal mission to provide dignified, effective, and affordable incontinence care to our seniors. In the last 12 months, we have witnessed Nivedita (Niv, for short) turn an overlooked category into a fast-growing consumer brand that resonates with Singapore's seniors and caregivers.

Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman

We joined forces with sister duo, Mili and Maya Kale, back in 2022. At a time of unlimited technological, medical and social breakthroughs, it came as a shock that Asia's burgeoning vitamin & dietary supplement market was still as opaque as it was in the 20th century. It did not matter if you visited countless medical practitioners or sought out the famous Dr. Google - finding the right supplements for you was difficult, confusing and time consuming. To make matters worse, there were no brands which could specifically address the many health-related challenges faced by women. That's why we partnered with Moom, whose mission is to make expert-backed, 100% natural supplements simple and accessible for the modern Asian woman. It has been two years since and we are now proud and delighted to announce that we are doubling down on our conviction in Mili, Maya and Moom.