Introducing the Zero to 100 CR Marketing Playbook

At DSG Consumer Partners, we have observed that the consumer ecosystem is scaling faster than the operating systems behind it. While access to powerful tools has democratized brand building, a gap remains in knowing how to wield them effectively for sustainable growth.

To solve this, we collaborated with Meta and ViralMint to create a practical, data-backed guide designed to take Indian consumer brands from inception to scale.

Insights from the Ecosystem

This playbook is not theoretical; it is constructed from real ecosystem intelligence gathered by surveying over 100 consumer founders and operators across diverse categories. The results reveal that most brands struggle not because of weak products, but because of fragmented execution—misaligned teams, inconsistent CAC/ROAS, and inefficient capital deployment.

What You Will Discover

We have distilled thousands of campaigns and millions in optimized spend into actionable frameworks. Key insights from the report include:

• The Meta Advantage: Meta remains the undisputed heavyweight for acquisition, with over 70% of brands relying on it as their primary growth engine.

• The Shift to Profitability: The ecosystem is maturing, with 41.3% of brands now tracking Lifetime Value (LTV) as their primary retention metric, moving beyond simple ROAS.

• The Content Engine: Creative velocity is now a growth weapon; successful brands view content, UGC, and influencer systems as "must-haves" rather than "nice-to-haves".

• Operational Reality: While marketing gets the glory, founders cited supply chain and logistics as their most significant operational struggle.

From Chaos to Clarity

This playbook serves as a structured blueprint to eliminate chaos, accelerate decision-making, and restore data accuracy. Whether you are validating your first 100,000 customers or expanding beyond INR 50 Cr, this guide offers the specific "Growth Ladder" frameworks needed for your stage.

Scaling isn't about hacksit’s about system thinking.

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