Curated Knowledge

Testing hypotheses and understanding customer behavior using cohort analysis

November 11, 2021
|
Listen Time
Testing hypotheses and understanding customer behavior using cohort analysis
Curated Knowledge

Testing hypotheses and understanding customer behavior using cohort analysis

Listen Time
Nov 11, 2021
|
4 Min Read
Testing hypotheses and understanding customer behavior using cohort analysis
Also available on

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Subscribe

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Authors
No items found.

Related articles

Game Changers: The Value Creation Playbook | Report

Game Changers: The Value Creation Playbook | Report

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

Read
Building brands sustainably — The DSGCP approach to consumer investing & brand building

Building brands sustainably — The DSGCP approach to consumer investing & brand building

‘Enduring brands take time to build’This line comes up in our meetings with every consumer founder and it evokes a range of responses from ‘That’s the first tim

Read
Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

When generative AI came to the scene, I was initially sceptical. But as I saw the adoption rates of ChatGPT, amassing 100 million users in just 2 months (the fa

Read

Related articles

Building India’s Most Loved Highly Effective yet Gentle Skincare Brand – Why We Partnered with Deconstruct

Building India’s Most Loved Highly Effective yet Gentle Skincare Brand – Why We Partnered with Deconstruct

Founded by Malini Adapureddy in March 2021, Deconstruct was born out of a mission to simplify skincare for consumers.

Read
Why We Doubled Down On Our Partnership With Youvit: Building Southeast Asia’s Premium Supplement Brand

Why We Doubled Down On Our Partnership With Youvit: Building Southeast Asia’s Premium Supplement Brand

We are happy to announce our follow-on investment in Youvit, a nutraceutical business targeting millennials across Southeast Asia, starting with the launch of a

Read
Why We Partnered with Moom: The opportunity to create natural remedies for the modern Asian woman with a personalised, convenient, and transparent supplement purchasing experience.

Why We Partnered with Moom: The opportunity to create natural remedies for the modern Asian woman with a personalised, convenient, and transparent supplement purchasing experience.

“Prevention is better than cure” is a pearl of (the age-old) wisdom that has been given a new lease of life after COVID. There has never been a timelier reminder for us to start building up our immunity and to work on staying healthy.

Read

Explore more Podcasts

The Atomberg Story– Lessons in Brand Building on First Principles

The Atomberg Story– Lessons in Brand Building on First Principles

We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of BRICK by BRICK: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

Read
Fundraising During Uncertain Times

Fundraising During Uncertain Times

After 10 years at Sequoia Capital India, VT Bharadwaj founded A91 Partners, a leading growth equity fund in Mumbai. Join the conversation as he shares his insights on how mid and late-stage investors look at opportunities in this post-COVID era.

Read
Building New Categories

Building New Categories

Rajeev Samant, Founder & CEO of Sula Vineyards shares his insights on what it takes to build and dominate a new category and how he built India’s “Napa Valley.”

Read
About UsTeamBrandsInsightsSustainabilityInternship ProgramContact UsInvestor LoginPitch to Us
Privacy NoticeCookie PolicyTerms & Conditions
Copyright DSGCP 2023