DSG x Assesio: Zero Talent Waste

Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

Read

Game Changers: The Value Creation Playbook | Report

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

Read

Quick Commerce Growth Playbook 2.0

A field-tested guide by DSG Consumer Partners x GobbleCube on mastering the algorithms, operations, and economics of Quick Commerce.

Read

Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists

Read

Why we partnered with WanderOn: Building India’s Most Loved Experiential Travel Platform

Travel in India has undergone a fundamental shift. For Gen Z and millennials, travel is no longer an occasional indulgence. It is a recurring discretionary investment, driven by social discovery, shared experiences, and a desire to step away from increasingly screen-led lives. This shift is durable and observable across domestic and outbound travel behaviour. Yet the industry remains misaligned with this consumer.

Read

Why We Partnered with Pickup Coffee: To build Philippines' leading new age coffee brand

We are thrilled to announce our investment in Pickup Coffee, an insurgent brand at the forefront of defining the next generation of coffee in the Philippines. F

Read

Explore more Podcasts

Marketing a CPG Brand

Pip Murray, Fouder of Pip & Nut and Malika Sadani, Founder of The Moms Co, share their insights on marketing a CPG brand during COVID.

Read

Product Pricing Strategies

Rohan Mirchandani, Founder & CEO of Epigamia shares his insights on pricing strategy, how to identify the right price for your products, and how to convince customers about the value of your at high price points.

Read

Walking the Talk on Sustainability

We hosted Katherine Desbaillets, Chief Brand Officer, SaladStop Group in the 9th session of #brickbybrick: ‘Walking the Talk on Sustainability’. SaladStop Group was founded in 2009 with environmental consciousness and sustainability at the forefront of its operations. With 28% of global emissions attributable to the food industry, SaladStop Group felt the urgent need to reduce its climate impact. In 2022, they launched Southeast Asia’s 1st Net Zero-certified F&B outlet. SaladStop Group is a great case study of how ESG can be a pillar for business and how early-stage companies can walk the talk on sustainability.

Read

DSG x Assesio: Zero Talent Waste

Related articles

Game Changers: The Insurgent Consumer Brands Playbook