BRICK by BRICK: Building Insurgent Brands

Marketing a CPG Brand

November 24, 2021
|
58 Minutes
Listen Time
Marketing a CPG Brand
BRICK by BRICK: Building Insurgent Brands

Marketing a CPG Brand

58 Minutes
Listen Time
Nov 24, 2021
|
4 Min Read
Marketing a CPG Brand
Also available on

Pip Murray, Fouder of Pip & Nut and Malika Sadani, Founder of The Moms Co, share their insights on marketing a CPG brand during COVID.

Page: num / num
view Report
Download Report
Download Report

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Authors
No items found.

Related articles

Supplementing Indonesia's way to better health

Supplementing Indonesia's way to better health

With the rise of wearable technology, physical & mental wellness apps, fitness classes, and plant-based alternatives, there is no denying that the mindshare of health & wellness

Read
Game Changers 2024: The Value Creation Playbook | Report

Game Changers 2024: The Value Creation Playbook | Report

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

Read
Game Changers: The Insurgent Consumer Brands Playbook

Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

Read

Related articles

Why We Partnered with GO DESi: The opportunity to build a leading brand in the traditional Indian confectionery category

Why We Partnered with GO DESi: The opportunity to build a leading brand in the traditional Indian confectionery category

We are thrilled to announce our investment of USD 1 million in GO DESi, a new age ‘desi’ confectionery brand. GO DESi’s mission is to build India’s most loved F

Read
Why We Partnered with Blood: The Opportunity to Revolutionize the Period Experience for Modern Southeast Asian Women

Why We Partnered with Blood: The Opportunity to Revolutionize the Period Experience for Modern Southeast Asian Women

We are excited to announce our investment in Blood, an insurgent brand that aims to disrupt the menstrual care market in Southeast Asia and empower millions of

Read
Why We Partnered with KNYA: Building a Category-Defining Brand for Medical Professionals’ Apparel Needs.

Why We Partnered with KNYA: Building a Category-Defining Brand for Medical Professionals’ Apparel Needs.

We are excited to announce our investment in KNYA, a digital-first brand that aspires to be the go-to brand for the medical apparel needs of healthcare professi

Read

Explore more Podcasts

Walking the Talk on Sustainability

Walking the Talk on Sustainability

We hosted Katherine Desbaillets, Chief Brand Officer, SaladStop Group in the 9th session of #brickbybrick: ‘Walking the Talk on Sustainability’. SaladStop Group was founded in 2009 with environmental consciousness and sustainability at the forefront of its operations. With 28% of global emissions attributable to the food industry, SaladStop Group felt the urgent need to reduce its climate impact. In 2022, they launched Southeast Asia’s 1st Net Zero-certified F&B outlet. SaladStop Group is a great case study of how ESG can be a pillar for business and how early-stage companies can walk the talk on sustainability.

Read
Building Organizational Culture

Building Organizational Culture

Viraj Bahl, Founder & CEO of Veeba shares his insights on how to build an organization and culture that can scale.

Read
Creating New Categories & Enduring Brand Love

Creating New Categories & Enduring Brand Love

Welcome to the third session of our series: 'BRICK by BRICK: Building Insurgent Brands' with Rohan Mirchandani, CEO & founder of Drums Food.Join us as we talk to the brightest minds across the world about building enduring consumer brands.

Read
About UsTeamBrandsInsightsSustainabilityContact UsInvestor LoginPitch to Us
Privacy PolicyTerms & Conditions
Copyright DSGCP 2023