BRICK by BRICK: Building Insurgent Brands

Marketing a CPG Brand

November 24, 2021
|
58 Minutes
Listen Time
Marketing a CPG Brand
BRICK by BRICK: Building Insurgent Brands

Marketing a CPG Brand

58 Minutes
Listen Time
Nov 24, 2021
|
4 Min Read
Marketing a CPG Brand
Also available on

Pip Murray, Fouder of Pip & Nut and Malika Sadani, Founder of The Moms Co, share their insights on marketing a CPG brand during COVID.

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Subscribe

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Authors
No items found.

Related articles

Game Changers: The Value Creation Playbook | Webinar

Game Changers: The Value Creation Playbook | Webinar

We analyze consumer exits in the last 15 years, launch Insurgex, our annual index that celebrates insurgent brands that are growing in a capital efficient manner and identify emerging consumer megatrends in Food and Beverages industry in this year's collaboration with Bain & Company

Read
Game Changers: The Value Creation Playbook | Report

Game Changers: The Value Creation Playbook | Report

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

Read
Southeast Asia, it is time to hit the gym.

Southeast Asia, it is time to hit the gym.

Who doesn't want washboard abs and to look great in a bikini? 'Fitness' is a broad term and includes everyone from the Arnold Schwarzenegger wannabe to the midlife crisis weekend warrior, to the spinach-eating spin class goer, to the ultra-marathon runner. For some, the goal is to get a six-pack. For others, it is a means to live longer and better. However, every fitness enthusiast is united by a common aspiration - the desire to become better than they currently are. No matter the method-- weights, HIIT, Pilates, or running, we all have the desire to be in shape. The number of gyms and fitness centers is growing rapidly, as more and more people aspire to reach their fitness goals. In this modern day and age, it is difficult to walk the streets without finding gyms and fitness studios everywhere. They've sprouted like mushrooms and have proliferated widely.

Read

Related articles

Why We Partnered with Rosé All Day: Indonesia’s Insurgent Cosmetics and Skincare Brand

Why We Partnered with Rosé All Day: Indonesia’s Insurgent Cosmetics and Skincare Brand

We are elated to announce our partnership with Rosé All Day (RAD), Indonesia’s trailblazing beauty sensation that empowers women to shine. Founded in 2017 by Cindy Gunawan and Tiffany Danielle, RAD is an omnichannel, back-to-basics colour cosmetics and skincare brand that caters to young, ambitious women who want to look and feel good by embracing their “real-est” selves. Its vision is to be Indonesia’s leading beauty and personal care (BPC) brand for all progressive and aspiring women who believe in the elegance of “looking like the best version of you.”

Read
Why We Partnered With Colourette Cosmetics: A Story of Inclusivity and Innovation in the Filipino Beauty Market

Why We Partnered With Colourette Cosmetics: A Story of Inclusivity and Innovation in the Filipino Beauty Market

We are thrilled to announce our investment in Colourette, a dynamic and proud Filipino beauty and skincare brand in the Philippines. Since entering onto the scene in 2015 when it was founded by Nina Ellaine Dizon, Colourette has been painting the Philippines with its spectrum of shades, becoming a homegrown hero in the Filipino beauty arena.

Read
Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Read

Explore more Podcasts

The Atomberg Story– Lessons in Brand Building on First Principles

The Atomberg Story– Lessons in Brand Building on First Principles

We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of BRICK by BRICK: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

Read
The Forest Essentials Story: Pioneering Luxury Ayurveda in India

The Forest Essentials Story: Pioneering Luxury Ayurveda in India

Tune in to hear the incredible journey of transforming a small passion project into a global luxury Ayurveda brand.

Read
Managing Businesses During Times of Crisis

Managing Businesses During Times of Crisis

Welcome to the debut DSGCP webinar featuring Viraj Bahl, Founder at Veeba, and Rajiv Wahi, Ex-President at Cadbury APAC. We believe that lessons from the past and best-in-class managers will help us navigate businesses through today’s new world.

Read
About UsTeamBrandsInsightsSustainabilityInternship ProgramContact UsInvestor LoginPitch to Us
Privacy NoticeCookie PolicyTerms & Conditions
Copyright DSGCP 2023