Curated Knowledge

So You Think You’re Ready to Hire a Marketer? Read This First.

Curated Knowledge

So You Think You’re Ready to Hire a Marketer? Read This First.

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Finding Liquidity in a Drought: Understanding Southeast Asia’s Consumer Exit Landscape

Analyzing 2,300 consumer exits since 1995, this report reveals how exit routes, buyers, and valuations have evolved, and what still drives real liquidity in SEA.

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Game Changers: The Value Creation Playbook | Webinar

We analyze consumer exits in the last 15 years, launch Insurgex, our annual index that celebrates insurgent brands that are growing in a capital efficient manner and identify emerging consumer megatrends in Food and Beverages industry in this year's collaboration with Bain & Company

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Zero To 100 Cr - Marketing Playbook

Scaling from 0 to INR 100 Cr requires systems, not just hacks. In partnership with Meta & ViralMint, we decode the growth engines of 100+ Indian D2C brands to help you build a repeatable playbook.

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Why We Partnered with Pickup Coffee: To build Philippines' leading new age coffee brand

We are thrilled to announce our investment in Pickup Coffee, an insurgent brand at the forefront of defining the next generation of coffee in the Philippines. F

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Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

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Why we partnered with WanderOn: Building India’s Most Loved Experiential Travel Platform

Travel in India has undergone a fundamental shift. For Gen Z and millennials, travel is no longer an occasional indulgence. It is a recurring discretionary investment, driven by social discovery, shared experiences, and a desire to step away from increasingly screen-led lives. This shift is durable and observable across domestic and outbound travel behaviour. Yet the industry remains misaligned with this consumer.

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Explore more Podcasts

Lessons in Leadership and Brand Building with Kat Cole

Welcome to the seventh session of our series: 'BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.

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The Journey from Seed to Scale

We recently hosted our annual Founders’ Conclave — series of panel discussions featuring key founders, operators, and strategics in the consumer startups landscape.

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Building Organizational Culture

Viraj Bahl, Founder & CEO of Veeba shares his insights on how to build an organization and culture that can scale.

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So You Think You’re Ready to Hire a Marketer? Read This First.

So You Think You’re Ready to Hire a Marketer? Read This First.

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Finding Liquidity in a Drought: Understanding Southeast Asia’s Consumer Exit Landscape