Why We Doubled Down on Our Partnership with Every Half: Making Vietnam's Specialty Coffee Interesting — and Accessible

Why we partnered with KILRR: Spicing Up the Game

At DSG Consumer Partners, we believe iconic brands are born when relentless product passion meets bold thinking. KILRR embodies this spirit — with a founder who’s obsessed with flavour and a brand that brings a brave take to non-vegetarian cooking. India’s ₹80,000 crore spice market is massive – but also sleepy. Large brands dominate the shelves with little innovation. Most products are made for everything… and therefore, excel at nothing.

Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman

We joined forces with sister duo, Mili and Maya Kale, back in 2022. At a time of unlimited technological, medical and social breakthroughs, it came as a shock that Asia's burgeoning vitamin & dietary supplement market was still as opaque as it was in the 20th century. It did not matter if you visited countless medical practitioners or sought out the famous Dr. Google - finding the right supplements for you was difficult, confusing and time consuming. To make matters worse, there were no brands which could specifically address the many health-related challenges faced by women. That's why we partnered with Moom, whose mission is to make expert-backed, 100% natural supplements simple and accessible for the modern Asian woman. It has been two years since and we are now proud and delighted to announce that we are doubling down on our conviction in Mili, Maya and Moom.