If you are building a consumer brand in India today, Quick Commerce (QComm) is likely your fastest-moving channel. But it is also the most volatile. In QComm, algorithms, user behavior, and pin-code performance evolve weekly, and a day’s delay in decision-making can feel like a week in traditional retail.

To help founders navigate this chaos, DSG Consumer Partners teamed up with GobbleCube to create the definitive Quick Commerce Growth Playbook. This isn't just theory; it is a framework built on real experiments, data, and "war stories" from leading brands like Farmley, Go Zero, and Arata.

We move beyond basic listings to answer the hard questions: How do you stop "renting" customers via paid ads? How do you negotiate a JBP that actually aligns with your P&L?

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What’s Inside the Playbook:

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Busting QComm Advertising Myths: We tested the assumptions. Learn why city-level campaigns deliver significantly higher ROAS than Pan-India setups , and why "day-parting" might be killing your visibility.

The Discovery Flywheel: The ultimate goal of QComm marketing is to improve your Contribution Margin 2 (CM2). We explain how to shift from "paying rent" (high CAC) to dominating organic non-brand search.

Mastering Availability: Understand the strategic difference between Dark Stores (DS) for velocity and Mega Dark Stores (MDS) for inventory hedging.

JBP 2.0 Framework: Stop negotiating for "cheaper slots." Learn the 4 Key Result Areas (KRAs) that Category Managers actually care about and how to structure "GMV-Linked Investment Tiers" to align your growth with the platform's goals.

Contextual Objectives: A cheat sheet for setting campaign goals based on whether you are solving for market share, new product launches, or ROAS efficiency.

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Featured Case Studies:

Farmley: How bidding on broad "Dry Fruit" keywords instead of specific nuts unlocked 3X ROAS.

Go Zero: An experiment across Delhi and Mumbai revealing how flavor preferences shift by city and time of day.

Arata: Using tactical bursts and "velocity kickers" to drive visibility without eroding brand value.

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