Curated Knowledge

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings

November 2, 2021
|
Listen Time
How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings
Curated Knowledge

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings

Listen Time
Nov 2, 2021
|
4 Min Read
How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings
Also available on

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Subscribe

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Authors
No items found.

Related articles

Game Changers: The Insurgent Consumer Brands Playbook

Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

Read
Celebrating Leadership: Leong Hein Hun Promoted to Investment Director

Celebrating Leadership: Leong Hein Hun Promoted to Investment Director

DSG Consumer Partners is delighted to announce the promotion of Leong Hein Hun to Investment Director. Over the past six years, Hun, one of our first hires in Southeast Asia, has become a cornerstone of our firm.

Read
Beyond Diets and Dumbbells: Unlocking How SEA Eats, Moves and Lives Well Report

Beyond Diets and Dumbbells: Unlocking How SEA Eats, Moves and Lives Well Report

We analyzed 1,800 consumers aged 18 to 65 in SEA across income brackets and city tiers to uncover the real drivers of value creation for the next generation of health and wellness brands.

Read

Related articles

Why We Partnered With Go Zero: Building a Category-Defining Better-For-You Ice Cream Brand

Why We Partnered With Go Zero: Building a Category-Defining Better-For-You Ice Cream Brand

We're excited to announce our investment in Go Zero, a new-age better-for-you ice cream brand founded by Kiran Shah, who spearheaded operations at Apsara ice creams from 2014 to 2022. Go Zero is on a mission to deliver the best-tasting guilt-free ice cream. Their product portfolio comprises zero sugar, high protein, and low-calorie ice creams.

Read
Why We Invested in Smylo: Cat Parenting in India Has Evolved. The Cat Food Aisle Has Not.

Why We Invested in Smylo: Cat Parenting in India Has Evolved. The Cat Food Aisle Has Not.

At DSGCP, we have been tracking and investing in the pet care category since 2012. This is not a new area for us. It is one of our highest conviction themes. We believe pet care will be one of the most enduring consumer categories to emerge in India over the next decade.

Read
Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Read

Explore more Podcasts

Lessons in Leadership and Brand Building with Kat Cole

Lessons in Leadership and Brand Building with Kat Cole

Welcome to the seventh session of our series: 'BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.

Read
Walking the Talk on Sustainability

Walking the Talk on Sustainability

We hosted Katherine Desbaillets, Chief Brand Officer, SaladStop Group in the 9th session of #brickbybrick: ‘Walking the Talk on Sustainability’. SaladStop Group was founded in 2009 with environmental consciousness and sustainability at the forefront of its operations. With 28% of global emissions attributable to the food industry, SaladStop Group felt the urgent need to reduce its climate impact. In 2022, they launched Southeast Asia’s 1st Net Zero-certified F&B outlet. SaladStop Group is a great case study of how ESG can be a pillar for business and how early-stage companies can walk the talk on sustainability.

Read
Product Pricing Strategies

Product Pricing Strategies

Rohan Mirchandani, Founder & CEO of Epigamia shares his insights on pricing strategy, how to identify the right price for your products, and how to convince customers about the value of your at high price points.

Read
About UsTeamBrandsInsightsSustainabilityInternship ProgramContact UsInvestor LoginPitch to Us
Privacy NoticeCookie PolicyTerms & Conditions
Copyright DSGCP 2023