Curated Knowledge

Van Westendorp pricing (the Price Sensitivity Meter)

Curated Knowledge

Van Westendorp pricing (the Price Sensitivity Meter)

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Beyond Diets and Dumbbells: Unlocking How SEA Eats, Moves and Lives Well Report

We analyzed 1,800 consumers aged 18 to 65 in SEA across income brackets and city tiers to uncover the real drivers of value creation for the next generation of health and wellness brands.

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Quick Commerce Growth Playbook 2.0

A field-tested guide by DSG Consumer Partners x GobbleCube on mastering the algorithms, operations, and economics of Quick Commerce.

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Game Changers: The Value Creation Playbook | Report

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

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Why We Partnered with Farmley: the opportunity to build India's most loved dry fruits and nuts brand!

We are excited to announce our investment in Farmley, where co-founders Akash Sharma and Abhishek Agarwal are on a mission to build India’s most loved dry fruit

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Why We Doubled Down On Our Partnership With Supertails: Building India’s One-Stop Destination for all Pet Care Needs

At DSGCP, we have been tracking the evolution of the pet category since we started in 2012. That is a full decade. Pets are an important component in our theme ‘the evolving family unit'. We expect this category to be huge in the future given the rapid adoption of pets among Millennials and GenZ. Our conviction in the category helped us invest in Supertails in early 2021 when the founders were still working on the idea. We love partnering with founders at an ideation stage on Day -1. It was a decision completely based on the founders’ ability to execute and build a category-defining brand in a segment that is expected to grow massively. Supertails has come a long way. The team has made great progress in building India’s best digital-first destination for all Pet Care needs.

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Why We Partnered with GO DESi: The opportunity to build a leading brand in the traditional Indian confectionery category

We are thrilled to announce our investment of USD 1 million in GO DESi, a new age ‘desi’ confectionery brand. GO DESi’s mission is to build India’s most loved F

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Product Pricing Strategies

Rohan Mirchandani, Founder & CEO of Epigamia shares his insights on pricing strategy, how to identify the right price for your products, and how to convince customers about the value of your at high price points.

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Walking the Talk on Sustainability

We hosted Katherine Desbaillets, Chief Brand Officer, SaladStop Group in the 9th session of #brickbybrick: ‘Walking the Talk on Sustainability’. SaladStop Group was founded in 2009 with environmental consciousness and sustainability at the forefront of its operations. With 28% of global emissions attributable to the food industry, SaladStop Group felt the urgent need to reduce its climate impact. In 2022, they launched Southeast Asia’s 1st Net Zero-certified F&B outlet. SaladStop Group is a great case study of how ESG can be a pillar for business and how early-stage companies can walk the talk on sustainability.

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The Atomberg Story– Lessons in Brand Building on First Principles

We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of BRICK by BRICK: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

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Van Westendorp pricing (the Price Sensitivity Meter)

Van Westendorp pricing (the Price Sensitivity Meter)

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