Curated Knowledge

Van Westendorp pricing (the Price Sensitivity Meter)

November 10, 2021
|
Listen Time
Van Westendorp pricing (the Price Sensitivity Meter)
Curated Knowledge

Van Westendorp pricing (the Price Sensitivity Meter)

Listen Time
Nov 10, 2021
|
4 Min Read
Van Westendorp pricing (the Price Sensitivity Meter)
Also available on

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe

Stay informed with our newsletter

Discover insights, perspectives, and the latest happenings in the consumer ecosystem.

Subscribe
Authors
No items found.

Related articles

Game Changers: The Value Creation Playbook | Webinar

Game Changers: The Value Creation Playbook | Webinar

We analyze consumer exits in the last 15 years, launch Insurgex, our annual index that celebrates insurgent brands that are growing in a capital efficient manner and identify emerging consumer megatrends in Food and Beverages industry in this year's collaboration with Bain & Company

Read
Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

Changing the Game for Brands - Generative AI's Impact on Marketing: (a title by ChatGPT)

When generative AI came to the scene, I was initially sceptical. But as I saw the adoption rates of ChatGPT, amassing 100 million users in just 2 months (the fa

Read
Game Changers: The Insurgent Consumer Brands Playbook

Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

Read

Related articles

Why We Doubled Down On Our Partnership With StayVista: Building the Future of Hospitality in India

Why We Doubled Down On Our Partnership With StayVista: Building the Future of Hospitality in India

We’re excited to announce our follow-on investment in StayVista, India’s largest vacation rental brand. StayVista has emerged as the market leader in the segmen

Read
Why We Doubled Down On Our Partnership With Youvit: Building Southeast Asia’s Premium Supplement Brand

Why We Doubled Down On Our Partnership With Youvit: Building Southeast Asia’s Premium Supplement Brand

We are happy to announce our follow-on investment in Youvit, a nutraceutical business targeting millennials across Southeast Asia, starting with the launch of a

Read
Why We Partnered with GO DESi: The opportunity to build a leading brand in the traditional Indian confectionery category

Why We Partnered with GO DESi: The opportunity to build a leading brand in the traditional Indian confectionery category

We are thrilled to announce our investment of USD 1 million in GO DESi, a new age ‘desi’ confectionery brand. GO DESi’s mission is to build India’s most loved F

Read

Explore more Podcasts

Lessons in Leadership and Brand Building with Kat Cole

Lessons in Leadership and Brand Building with Kat Cole

Welcome to the seventh session of our series: 'BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.

Read
The SATURDAYS Story: A Visionary Journey in Eyewear Retail

The SATURDAYS Story: A Visionary Journey in Eyewear Retail

Hear insights from Andrew Kandolha, co founder SATURDAYS, on offline retail expansion.

Read
The Go Colors Story: Building a Category Defining Women's Bottomwear Brand

The Go Colors Story: Building a Category Defining Women's Bottomwear Brand

We're excited to host Gautam Saraogi in the 12th session of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

Read
About UsTeamBrandsInsightsSustainabilityInternship ProgramContact UsInvestor LoginPitch to Us
Privacy NoticeCookie PolicyTerms & Conditions
Copyright DSGCP 2023