Curated Knowledge

Van Westendorp pricing (the Price Sensitivity Meter)

Curated Knowledge

Van Westendorp pricing (the Price Sensitivity Meter)

Also available on

Previous Next

Page: num / num

Download Report

Authors

No items found.

Building brands sustainably — The DSGCP approach to consumer investing & brand building

‘Enduring brands take time to build’This line comes up in our meetings with every consumer founder and it evokes a range of responses from ‘That’s the first tim

Read

Zero To 100 Cr - Marketing Playbook

Scaling from 0 to INR 100 Cr requires systems, not just hacks. In partnership with Meta & ViralMint, we decode the growth engines of 100+ Indian D2C brands to help you build a repeatable playbook.

Read

Game Changers: The Value Creation Playbook | Report

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

Read

Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Read

Why We Doubled Down On Our Partnership With Supertails: Building India’s One-Stop Destination for all Pet Care Needs

At DSGCP, we have been tracking the evolution of the pet category since we started in 2012. That is a full decade. Pets are an important component in our theme ‘the evolving family unit'. We expect this category to be huge in the future given the rapid adoption of pets among Millennials and GenZ. Our conviction in the category helped us invest in Supertails in early 2021 when the founders were still working on the idea. We love partnering with founders at an ideation stage on Day -1. It was a decision completely based on the founders’ ability to execute and build a category-defining brand in a segment that is expected to grow massively. Supertails has come a long way. The team has made great progress in building India’s best digital-first destination for all Pet Care needs.

Read

Why We Partnered with Aire: Championing the Silver Economy in Southeast Asia

We are excited to announce our investment in Aire, a senior focused consumer brand, on a mission to redefine perceptions of ageing and incontinence founded by CPG veteran Nivedita Venkateish.

Read

Explore more Podcasts

Building Capital Efficient Businesses

We recently hosted our annual Founders’ Conclave — series of panel discussions featuring key founders, operators, and strategics in the consumer startups landscape.

Read

Managing Businesses During Times of Crisis

Welcome to the debut DSGCP webinar featuring Viraj Bahl, Founder at Veeba, and Rajiv Wahi, Ex-President at Cadbury APAC. We believe that lessons from the past and best-in-class managers will help us navigate businesses through today’s new world.

Read

The View From the Other Side

We recently hosted our annual Founders’ Conclave — series of panel discussions featuring key founders, operators, and strategics in the consumer startups landscape.

Read

Van Westendorp pricing (the Price Sensitivity Meter)

Van Westendorp pricing (the Price Sensitivity Meter)

Related articles