Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Why We Doubled Down On Our Partnership with Colourette Cosmetics: Building the Philippines' Beauty Powerhouse

Why We Partnered with Farmley: the opportunity to build India's most loved dry fruits and nuts brand!

We are excited to announce our investment in Farmley, where co-founders Akash Sharma and Abhishek Agarwal are on a mission to build India’s most loved dry fruit