Why We Partnered with Protocol: Making Preventive Care Proactive, Personal, and Grounded in Real Clinical Data

Why We Partnered With Go Zero: Building a Category-Defining Better-For-You Ice Cream Brand

We're excited to announce our investment in Go Zero, a new-age better-for-you ice cream brand founded by Kiran Shah, who spearheaded operations at Apsara ice creams from 2014 to 2022. Go Zero is on a mission to deliver the best-tasting guilt-free ice cream. Their product portfolio comprises zero sugar, high protein, and low-calorie ice creams.

Why we partnered with KILRR: Spicing Up the Game

At DSG Consumer Partners, we believe iconic brands are born when relentless product passion meets bold thinking. KILRR embodies this spirit — with a founder who’s obsessed with flavour and a brand that brings a brave take to non-vegetarian cooking. India’s ₹80,000 crore spice market is massive – but also sleepy. Large brands dominate the shelves with little innovation. Most products are made for everything… and therefore, excel at nothing.