The Forest Essentials Story: Pioneering Luxury Ayurveda in India
Tune in to hear the incredible journey of transforming a small passion project into a global luxury Ayurveda brand.
We have backed 100+ bold founders, building 80+ insurgents brands in India and Southeast Asia.
Our philosophy is what sets us apart. We build insurgent consumer brands. We know what it takes and we have done it time and time again. It’s all about building BRICK by BRICK.
Hear from the brightest minds across the world about the power of building insurgent consumer brands, brick by brick.
We aspire to be learning machines and we want you to learn with us. That’s why we harness our knowledge of successful consumer brands to give back to the consumer ecosystem.
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We analyzed 1,800 consumers aged 18 to 65 in SEA across income brackets and city tiers to uncover the real drivers of value creation for the next generation of health and wellness brands.

In collaboration with GobbleCube, we decode India’s 10-minute-delivery revolution and unveil the Quick-Commerce Playbook 2025—a field-tested blueprint for founders, operators, and investors navigating this high-velocity channel
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This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.
We roll up our sleeves as partners, builders, enablers, and even that 1 am SOS call for our founders. Our offering isn’t capital, that is just the starting point.
We believe that ESG implementation in early-stage businesses requires a measured approach to balance business objectives and sustainability.
