In My Glow Up Era: A Look Into Indonesia's & Philippines' Gen Z Beauty Consumers
At DSG Consumer Partners, maintaining a close connection to our continuously evolving consumers in order to unlock sharp insights is central to how we operate and think. Over the past twelve months, we have invested many hours speaking with consumers in the region. In this article, we invite you to explore the vibrant streets of Indonesia and the Philippines, where a notable transformation is taking place. Empowered by smartphones and perpetually engaged with platforms like TikTok, the dynamic Gen Z cohort is reshaping the Beauty sector. This USD 34B1 industry stands as one of Southeast Asia's most rapidly evolving consumer landscapes, and here's what we have discovered.
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