Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

Why We Partnered with Pickup Coffee: To build Philippines' leading new age coffee brand

We are thrilled to announce our investment in Pickup Coffee, an insurgent brand at the forefront of defining the next generation of coffee in the Philippines. F

Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists