Why We Doubled Down On Our Partnership With Supertails: Building India’s One-Stop Destination for all Pet Care Needs

At DSGCP, we have been tracking the evolution of the pet category since we started in 2012. That is a full decade. Pets are an important component in our theme ‘the evolving family unit'. We expect this category to be huge in the future given the rapid adoption of pets among Millennials and GenZ. Our conviction in the category helped us invest in Supertails in early 2021 when the founders were still working on the idea. We love partnering with founders at an ideation stage on Day -1. It was a decision completely based on the founders’ ability to execute and build a category-defining brand in a segment that is expected to grow massively. Supertails has come a long way. The team has made great progress in building India’s best digital-first destination for all Pet Care needs.

Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman

We joined forces with sister duo, Mili and Maya Kale, back in 2022. At a time of unlimited technological, medical and social breakthroughs, it came as a shock that Asia's burgeoning vitamin & dietary supplement market was still as opaque as it was in the 20th century. It did not matter if you visited countless medical practitioners or sought out the famous Dr. Google - finding the right supplements for you was difficult, confusing and time consuming. To make matters worse, there were no brands which could specifically address the many health-related challenges faced by women. That's why we partnered with Moom, whose mission is to make expert-backed, 100% natural supplements simple and accessible for the modern Asian woman. It has been two years since and we are now proud and delighted to announce that we are doubling down on our conviction in Mili, Maya and Moom.

Why We Doubled Down on Our Partnership with SATURDAYS: A Clear Vision for the Future of Southeast Asian Eyewear