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Celebrating Leadership: Leong Hein Hun Promoted to Investment Director
DSG Consumer Partners is delighted to announce the promotion of Leong Hein Hun to Investment Director. Over the past six years, Hun, one of our first hires in Southeast Asia, has become a cornerstone of our firm.
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Game Changers: The Value Creation Playbook | Report
This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. We analyzed all consumer exits (cash exits or IPOs) focusing on real value-creation events for founders.

In My Glow Up Era: A Look Into Indonesia's & Philippines' Gen Z Beauty Consumers
At DSG Consumer Partners, maintaining a close connection to our continuously evolving consumers in order to unlock sharp insights is central to how we operate and think. Over the past twelve months, we have invested many hours speaking with consumers in the region. In this article, we invite you to explore the vibrant streets of Indonesia and the Philippines, where a notable transformation is taking place. Empowered by smartphones and perpetually engaged with platforms like TikTok, the dynamic Gen Z cohort is reshaping the Beauty sector. This USD 34B1 industry stands as one of Southeast Asia's most rapidly evolving consumer landscapes, and here's what we have discovered.
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Supplementing Indonesia's way to better health
With the rise of wearable technology, physical & mental wellness apps, fitness classes, and plant-based alternatives, there is no denying that the mindshare of health & wellness

Bold moves: Leading Southeast Asia’s next wave of consumer growth
A thought leadership report about keeping in tune with the Southeast Asian consumers of tomorrow. In partnership with Meta and Bain & Company, we uncover 7 consumer trends that will present significant opportunities for founders and business leaders looking to ride the next wave of consumer growth.
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Unlocking Our Next Phase of Growth: Final Close of Fund IV at $114 million
We are incredibly grateful and proud to announce the final close of DSGCP IV at $114M! In the past decade, we have been privileged to partner with mission driven founders across India and Southeast Asia as they build the next generation of category-defining brands.